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  <description>What we learn building booths, apps and research for brands in Indonesia.</description>
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  <lastBuildDate>Thu, 29 Oct 2026 02:00:00 GMT</lastBuildDate>
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    <title>What Drives the Cost of Usability Testing (and How to Keep It Lean)</title>
    <link>https://www.rekrsv.com/articles/usability-testing-cost/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>The factors that set the price of a usability test: user groups, participants, recruitment, method, cities and what you get at the end. Plus how to keep a study lean.</description>
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  <item>
    <title>UX Research vs Surveys: Which One Do You Need?</title>
    <link>https://www.rekrsv.com/articles/ux-research-vs-survey/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>Surveys tell you what people say; UX research shows what they do. When to use each, how to combine them, and real examples from studies in Indonesia.</description>
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  <item>
    <title>How to Choose a Mobile App Agency in Indonesia: A 2026 Checklist</title>
    <link>https://www.rekrsv.com/articles/how-to-choose-a-mobile-app-agency-indonesia/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>A practical checklist for choosing a mobile app agency in Indonesia: live apps, research and testing, one team for design and build, regulation, post-launch support and code ownership.</description>
  </item>
  <item>
    <title>Creative Agency, Digital Agency or Creative Technology Agency: Which Do You Need?</title>
    <link>https://www.rekrsv.com/articles/creative-agency-vs-digital-agency/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>What a creative agency, a digital agency, an advertising agency and a creative technology agency each do, and how to choose one in Jakarta for your brief.</description>
  </item>
  <item>
    <title>What Is Brand Activation? Meaning, Types and Real Examples from Indonesia</title>
    <link>https://www.rekrsv.com/articles/what-is-brand-activation/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>Brand activation gets people to experience a brand first-hand. What it means, the main types, real examples from events in Indonesia, and how to measure it.</description>
  </item>
  <item>
    <title>What Is a Planogram? Planogram Compliance and How to Check It</title>
    <link>https://www.rekrsv.com/articles/what-is-a-planogram/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>What a planogram is, why planogram compliance matters for retail and FMCG brands in Indonesia, the KPIs to track, and how AI checks shelves from photos.</description>
  </item>
  <item>
    <title>NFC for Events: Tap-to-Check-In, Wristbands and Cashless Payments</title>
    <link>https://www.rekrsv.com/articles/nfc-for-events/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>NFC for events explained: tap-to-check-in badges, NFC wristbands and cashless payments at concerts, with real event figures and how to start.</description>
  </item>
  <item>
    <title>AR Packaging: How Scannable Packs Bring Buyers Back</title>
    <link>https://www.rekrsv.com/articles/ar-packaging/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>AR packaging turns a product pack into a game, portal or photo filter. How it works, the mechanics that drive repeat purchases, and real FMCG results.</description>
  </item>
  <item>
    <title>Interactive Museum Exhibits: Ideas, Technology and What to Measure</title>
    <link>https://www.rekrsv.com/articles/interactive-museum-exhibits/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>How interactive museum exhibits work: AR hunts, motion games and feedback screens, the technology behind them, and the numbers worth tracking per visit.</description>
  </item>
  <item>
    <title>Trading App UX: How to Design a Stock Trading App Investors Trust</title>
    <link>https://www.rekrsv.com/articles/trading-app-ux/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>Trading app UX explained: the flows that matter most, how to test them with real investors, and results from Mirae Asset and Bahana Sekuritas apps.</description>
  </item>
  <item>
    <title>Healthcare Website Design: How to Build a Clinic Site People Can Book</title>
    <link>https://www.rekrsv.com/articles/healthcare-website-design/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>Healthcare website design for clinics and home-care services: clear service pages, booking flows, trust signals and patient data handled under UU PDP.</description>
  </item>
  <item>
    <title>Public Service App UX: How to Research and Fix Apps Everyone Relies On</title>
    <link>https://www.rekrsv.com/articles/public-service-app-ux/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>Public service app UX in Indonesia: how to research real users, run usability testing across regions and prioritize fixes, with PLN Mobile and KAI cases.</description>
  </item>
  <item>
    <title>Indonesia Data Protection Law for Events: AI Booths, Photo Booths and Brand Activations</title>
    <link>https://www.rekrsv.com/articles/indonesia-data-protection-law-events/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>Indonesia data protection law for events: what UU PDP means for AI booths, photo booths and brand activations that collect faces, photos or visitor data.</description>
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  <item>
    <title>Digital Worker Safety System: BLE Tracking, PPE Detection and Safety Dashboards</title>
    <link>https://www.rekrsv.com/articles/digital-worker-safety-system/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>What a digital worker safety system is: BLE personnel tracking, AI PPE detection and a real-time safety dashboard for mining, offshore and industry.</description>
  </item>
  <item>
    <title>Event Game Booth: How Phone-as-Controller and Motion Games Work</title>
    <link>https://www.rekrsv.com/articles/event-game-booth/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>How an event game booth works: phone-as-controller and motion games, round length, throughput, live leaderboards and the hardware behind them.</description>
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  <item>
    <title>Corporate Banking UX: How to Design a Wholesale Banking Platform</title>
    <link>https://www.rekrsv.com/articles/corporate-banking-ux/</link>
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    <pubDate>Thu, 29 Oct 2026 02:00:00 GMT</pubDate>
    <description>Corporate banking UX for wholesale banking platforms: roles and approvals, bulk payments, cash position and redesigns that keep existing users confident.</description>
  </item>
  <item>
    <title>AI Photo Booths for Brand Activations: How They Work, What They Cost, Real Examples</title>
    <link>https://www.rekrsv.com/articles/ai-photo-booth-brand-activation/</link>
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    <pubDate>Wed, 28 Oct 2026 02:00:00 GMT</pubDate>
    <description>What an AI photo booth is, the main types, what drives the cost, how to measure results, and how to handle face data in Indonesia. With examples from Tavi, Laneige and Guinness.</description>
  </item>
  <item>
    <title>12 Interactive Booth Ideas for Brand Activations (With Real Examples)</title>
    <link>https://www.rekrsv.com/articles/interactive-booth-ideas-brand-activation/</link>
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    <pubDate>Wed, 28 Oct 2026 02:00:00 GMT</pubDate>
    <description>Event booth ideas that make people stop, play and queue. Twelve real examples from Samsung, CeraVe, Guinness and more, plus how to pick the right one.</description>
  </item>
  <item>
    <title>Phygital Stamp Rallies: How to Run Event Missions You Can Measure</title>
    <link>https://www.rekrsv.com/articles/phygital-stamp-rally-events/</link>
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    <pubDate>Wed, 28 Oct 2026 02:00:00 GMT</pubDate>
    <description>How a phygital stamp rally works, when it beats paper cards, how to design missions, and what you can measure. With the Samsung Galaxy case (29.7k submissions).</description>
  </item>
  <item>
    <title>Usability Testing: A Practical Guide for Product Teams in Indonesia</title>
    <link>https://www.rekrsv.com/articles/usability-testing-guide/</link>
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    <pubDate>Wed, 28 Oct 2026 02:00:00 GMT</pubDate>
    <description>What usability testing is, when to do it, how many participants you need, the steps, and real results from finance apps and brand websites in Indonesia.</description>
  </item>
  <item>
    <title>WhatsApp AI Agents for Business: Orders, Customer Service and Automatic Reports</title>
    <link>https://www.rekrsv.com/articles/whatsapp-ai-agent-for-business/</link>
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    <pubDate>Wed, 28 Oct 2026 02:00:00 GMT</pubDate>
    <description>How an AI agent differs from a menu chatbot, real uses for orders, customer service and internal operations, how it works, and what to prepare in Indonesia.</description>
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