Bahana Sekuritas
Revitalizing a stock trading app
Bahana’s trading platform, DXTrade, hadn’t had a major update in years while competitors raced ahead on experience. Engagement was slipping, especially among younger investors.
8+new features
62%faster registration
92%faster product finding
<18stime to purchase
Goals
- Make DXTrade faster and more satisfying to use
- Redesign it as a modern multi-asset investment app
- Grow transaction value and count while keeping retention
Made with
“They understood our business objectives and user needs, resulting in a visually appealing and user-friendly platform… leading to increased user engagement and satisfaction.”Jonathan, Head of Development, Bahana Sekuritas
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