BXSea
A location-based oceanarium app
Oceanarium visits felt fragmented: people missed exhibits, didn’t know where to go next, read information out of context and lost the kids halfway.
What we built
A visit companion instead of another information app: a live map, fish facts that appear when you reach the tank, a collectible fish dictionary and games you can only play at the exhibit.
The story
- The finding
After rounds of research and testing: learning works better when it feels like part of exploring, not a separate task.
- Guided exploration
A clear map that shows where you are, what’s nearby and where to go next.
- Learn at the right moment
Information appears only when you reach an exhibit, while you’re looking at the real animal.
- Collect and play
Every fish you meet goes into a digital dictionary, and games unlock only at specific tanks.
- The learning
The app supports the visit, it doesn’t replace it. The real experience stays in front of the visitor.










