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BXSea

A location-based oceanarium app

Oceanarium visits felt fragmented: people missed exhibits, didn’t know where to go next, read information out of context and lost the kids halfway.

What we built

A visit companion instead of another information app: a live map, fish facts that appear when you reach the tank, a collectible fish dictionary and games you can only play at the exhibit.

The story

  1. The finding

    After rounds of research and testing: learning works better when it feels like part of exploring, not a separate task.

  2. Guided exploration

    A clear map that shows where you are, what’s nearby and where to go next.

  3. Learn at the right moment

    Information appears only when you reach an exhibit, while you’re looking at the real animal.

  4. Collect and play

    Every fish you meet goes into a digital dictionary, and games unlock only at specific tanks.

  5. The learning

    The app supports the visit, it doesn’t replace it. The real experience stays in front of the visitor.

Made with

UX researchLocation-based appGamified learning
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