Indomilk Kids × Pokémon
Pokémon AR packaging
Indomilk Kids wanted to drive repeat purchases in a crowded FMCG market, where on-pack promos no longer held kids’ attention.
538kplayers
2m 2savg. session
2.13Mwebsite views
What we built
A progress-based AR game instead of a one-off promo: scan the pack, capture the Pokémon, take on weekly missions and fill a digital Pokédex.
The story
- The brief
Refresh the product’s appeal and bring kids back again and again.
- The idea
Build around play, progress and collection, so every interaction is part of a longer journey, not a single moment.
- The features
AR Pokémon capture from the pack, new missions every week, and a Pokédex that shows what’s collected and what’s still missing.
- The impact
538,000 players, 2m 2s average session and 2.13M website views.
Made with
▶ Video