Sasa Santan
AR portal: Sasa in Wonderland
How might we reward Sasa buyers with a fun digital experience that also teaches them about the product?
What we built
Scan a Sasa Santan pack and step through a portal into a virtual world with recipes, product stories, a hunting game and seven entry points to explore.
The story
- The brief
Turn offline shoppers into digital participants, reward people who buy, and make it fun, long-lasting and educational.
- Why a portal
Portal-based AR lets people enter a world rather than just look at content, which feels more immersive and playful.
- The experience
Open the link, scan the product, walk into the portal and explore seven entry points, from recipes to the Santan Hunter game.
- Before launch
We ran several testing sessions on site to make sure it worked for real shoppers.
Made with
▶ Video