Kalbe Consumer Health
One website for nine countries
Kalbe Consumer Health needed a global website that feels local in each market, works for people with low digital literacy, and is easy for every country team to manage.
9countries launched
−66%avg. search time
4.3%conversion to purchase
2m 03ssession duration
Goals
- Grow brand awareness in 9 countries
- Drive conversions in foreign markets
- Design for low digital literacy
- Make content easy to manage per country
▶ Video
