Morinaga Soya
A better website for parents of allergen-sensitive kids
Traffic to the Morinaga Soya website had dropped sharply over 90 days, with high bounce rates hurting acquisition and conversion. We found the root cause and redesigned the experience.
2m 28ssession duration (+24%)
2.0pages per session (+22%)
−3%bounce rate
Goals
- Grow daily active users
- Improve conversion to purchase
- Lower bounce rates
▶ Video
