Phygital stamp rally

What we built

Every physical stamp lands on the visitor’s phone and becomes a data point, from missions completed to rewards claimed, in one event report.

The story

1. The brief

   For the Galaxy Z Fold7 & Flip7 launch, Samsung ran activations across malls and cities, and wanted visitors to try every zone, not just one booth.

2. The problem

   Every mall had a different space, layout, number of zones and missions. Paper stamp cards meant a new design, a new print run and reprints for every change.

3. The solution

   A web-based phygital stamp system on the visitor’s phone. Each location gets its own link and mission setup that matches its booth layout.

4. For the team

   A dashboard shows who joined, which zones were completed and how many rewards were claimed, and lets Samsung choose the missions per location.

5. The impact

   29.7k submissions, and the system was reused for the Vibe Check activations in Jakarta and Bali.

Made with