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Telkomsel

Growing the #JelajahDigital virtual world

Telkomsel built a themed virtual world for its Jelajah Digital campaign. The challenge was making people come back, again and again.

+251%new visitors

+301%returning visitors

2m 10savg. time spent

Telkomsel: Growing the #JelajahDigital virtual world

Goals

  • Increase engagement and retention inside the virtual world
  • Improve conversion to Telkomsel products
  • Make campaign performance easy to read

Made with

Gamification performance analysisData analysisData Studio dashboardIdeas exploration

More research & data

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