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Adult FMCG brand · Under NDA

Turning a content site into a habit

A brand’s content site had loyal readers but few repeat visits. We combined analytics, concept tests and interviews across Indonesia to find what would bring people back.

180people surveyed

30+sessions & interviews

10cities

Adult FMCG brand · Under NDA: Turning a content site into a habit

Goals

  • Find where people drop off
  • Test content and mission concepts
  • Know the audience’s daily digital life

The story

  1. What we learned

    The biggest drop-off was the submission step. Lighter formats like polls beat a form at the end of a long article.

Made with

Usability testingConcept evaluationAnalytics funnel analysisDigital behaviour surveyInterviews in 10 cities

More research & data

Mirae Asset Sekuritas: Pre-launch UX research for a trading appTested by 30 traders firstPre-launch UX research for a trading app Mirae Asset Sekuritas4.7 app ratingTelkomsel: Growing the #JelajahDigital virtual worldGrowing a virtual worldGrowing the #JelajahDigital virtual world Telkomsel+251% new visitorsKAI: Usability testing for Access by KAITesting Access by KAIUsability testing for Access by KAI KAI

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