Field notes
Field notes.
What we learn building booths, apps and research for 100+ brands. Practical, with real examples.
AI & computer visionAI Photo Booths for Brand Activations: How They Work, What They Cost, Real ExamplesWhat an AI photo booth is, the main types, what drives the cost, how to measure results, and how to handle face data in Indonesia. With examples from Tavi, Laneige and Guinness.
Brand activation12 Interactive Booth Ideas for Brand Activations (With Real Examples)Event booth ideas that make people stop, play and queue. Twelve real examples from Samsung, CeraVe, Guinness and more, plus how to pick the right one.
GamificationPhygital Stamp Rallies: How to Run Event Missions You Can MeasureHow a phygital stamp rally works, when it beats paper cards, how to design missions, and what you can measure. With the Samsung Galaxy case (29.7k submissions).
Research & UXUsability Testing: A Practical Guide for Product Teams in IndonesiaWhat usability testing is, when to do it, how many participants you need, the steps, and real results from finance apps and brand websites in Indonesia.
AI for businessWhatsApp AI Agents for Business: Orders, Customer Service and Automatic ReportsHow an AI agent differs from a menu chatbot, real uses for orders, customer service and internal operations, how it works, and what to prepare in Indonesia.