Adult FMCG brand · Under NDA
Concept-testing a gamified tips site
Before building, a brand wanted to know whether scratch-to-reveal tips and guest stories would keep its audience coming back. We tested the mockups with them first.
10concept sessions
3concepts tested
Goals
- Validate concepts before development
- Find the right gestures for every phone tier
The story
- What we learned
A reveal mechanic sparks curiosity once. People return when what’s revealed is new, useful or personal.
