Adult FMCG brand · Under NDA
Six studies behind an immersive brand world
A brand built a 3D web world for its community. Over two years we tested every version with its audience, from the first concept to a full revamp, and followed people into cafés and music events outside Jakarta.
6studies
70+sessions & interviews
73people surveyed
Goals
- Find what makes people explore, and what makes them sign up
- Test new concepts before they’re built
- Understand the audience outside the capital
The story
- What we learned
An immersive world earns exploration. Sign-ups come when there’s something unique behind the door.
