Adult FMCG brand · Under NDA
Reaching audiences beyond Jakarta
Most of a brand’s website visitors came from the capital. To grow elsewhere, we surveyed its audience nationwide, read the analytics and spent days at events in Medan.
288people surveyed
30interviews
5regions
Goals
- Understand the audience outside Jakarta
- Connect offline events to the website
The story
- What we learned
Outside Jakarta, trust comes from a real person at an event. People share at a booth what they won’t share online.
