AI sales coaching that hears every conversation a manager can’t.
AI for business · AI sales coaching · Jakarta
Staff record their sales conversations. AI transcribes them, scores each one against your SOP, gives every person specific tips and shows managers performance across stores.
What It Does
Record
Staff record offline conversations on their phone, in stores, branches or the field.
Transcribe
Speech-to-text built for everyday Bahasa Indonesia, including mixed languages.
Score Against Your SOP
Each conversation is scored on your own rubric: greeting, needs, product knowledge, offer, closing.
Coach Each Person
Specific tips per staff member, based on what they actually said.
Performance Dashboard
Scores by person, store and topic, so managers coach where it matters.
Integrations
Results sent to your HR, LMS or sales tools.
Results from Our Projects
50+sales staff analysedAI sales monitoring
8+stores monitoredAI sales monitoring
Everyconversation scored on one rubricAI sales monitoring
AI Sales Coaching, Explained
What Is AI Sales Coaching?
AI sales coaching uses speech recognition and AI to review real sales conversations, score them against what good selling looks like in your company, and give each salesperson specific feedback. It lets managers coach hundreds of conversations they could never sit in on.
How It Works
- Record: staff record conversations with customers on a phone app, with consent.
- Transcribe: AI turns the audio into text in everyday Bahasa Indonesia.
- Score: each conversation is checked against your SOP and rubric.
- Coach: every person gets tips; managers see patterns by store and topic.
Where It Is Used
Retail and branch sales teams, field sales and canvassers, showrooms and call teams. In our project, 50+ sales staff across 8+ stores were analysed on one rubric, so managers could compare and coach consistently.
Sales Monitoring vs Sales Coaching
A sales monitoring app usually tracks visits, targets and activity. AI sales coaching looks at the conversation itself: what was said, what was missed and how to sell better next time. Many teams use both, and we can connect the results to the tools you already use.
Privacy and Consent
Customers and staff should know a conversation is recorded. We set up consent, retention and access rules with your team, in line with UU PDP No. 27/2022.
How We Work
- 01Map the check people do by hand today, and what a good result looks like.Process map
- 02Pilot on a few sites or stores with your real footage or photos.Pilot on site
- 03Tune the model on your products, uniforms or faces, until it’s accurate on the floor.Tuned model
- 04Roll out to more sites, with alerts and a dashboard your team actually opens.Dashboard & alerts
- 05Report what changed, with numbers you can show management.Impact report
Projects
Frequently Asked Questions
What is AI sales coaching?
Software that transcribes and reviews real sales conversations with AI, scores them against your SOP and gives each salesperson specific tips, so managers can coach at scale.
Does it understand Bahasa Indonesia?
Yes. The transcription and scoring are set up for everyday Bahasa Indonesia, including mixed Indonesian and English.
Can we use our own SOP and scoring?
Yes. The rubric is yours: greeting, needs discovery, product knowledge, offer and closing, or whatever good selling means for your team.
Is this a sales monitoring app?
It complements one. Monitoring apps track visits and targets; AI coaching looks at what was actually said in each conversation.
How much does it cost?
It depends on the number of staff and conversations, languages, the rubric, integrations and the dashboard. We start with a pilot and scope it after a short call.
Read More
AI for businessWhatsApp AI Agents for Business: Orders, Customer Service and Automatic ReportsHow an AI agent differs from a menu chatbot, real uses for orders, customer service and internal operations, how it works, and what to prepare in Indonesia.
Research & UXUX Research vs Surveys: Which One Do You Need?Surveys tell you what people say; UX research shows what they do. When to use each, how to combine them, and real examples from studies in Indonesia.Next step