AR & games · Jakarta
Play that gives people a reason to come back.
We make AR experiences, web games and loyalty mechanics that run in the browser, no app download, and turn a product or a visit into something people want to share.
What we build
AR on pack
Scan the packaging and the product comes alive, with things to collect.
Web AR filters
Branded photo filters that run in the phone browser, ready to share.
Browser games
Quick, replayable games built around the brand’s story.
AR hunts & portals
Explore a venue or step into a virtual world from your phone.
Gamified loyalty
Missions, points and rewards that bring people back.
Quizzes & personality tests
Interactive quizzes for launches and rebrands, with results worth sharing.
Results
538kplayersIndomilk Kids × Pokémon
2.13Mwebsite viewsIndomilk Kids × Pokémon
67%share rateNTMY quiz
5m 55saverage sessionCatch The Ghost
How we work
- Ask what the brand needs people to feel, learn or do.
- Prototype the interaction small and fast, then test it with real people.
- Build hardware, software and content in-house.
- Run on site with our own crew, with live data.
- Report what happened, with numbers from the dashboard.
Projects
Loyalty that feels like a gameO2O gamification & loyalty▶ Video
Loyalty platform
Pokémon on the packPokémon AR packaging▶ Video
Indomilk Kids × Pokémon538k players
Make your world sauce-tacularSauce-tacular: a Looney Tunes photo filter
Sasa Sambal × Looney Tunes
Catch every Sasa packSantan Hunter: a pixel-art catching game
Sasa Santan
Walk into WonderlandAR portal: Sasa in Wonderland▶ Video
Sasa
A quiz for a rebrandAn interactive quiz for a rebrand
NTMY2m 59s session duration
Become Agent X1Agent X1: a spy-mission web game for the new BMW X1
BMW
Catch the ghostCatch The Ghost: an AR hunt for an exhibition
Museum of Toys · Gaspack5m 55s session durationFrequently asked questions
Do people need to download an app?
No. Our AR and games run in the phone browser through a link or QR, which makes joining much easier at events and on pack.
Can AR work on any phone?
We design for the range of phones your audience actually has and test on lower-end devices before launch.
How do you keep people coming back?
Collections, missions, leaderboards and rewards, tuned to the campaign, plus new content during the campaign.
What do we measure?
Players, sessions, completion, shares and redemptions, in a dashboard.
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