Personal color analysis booths that match every face to a product.
AI & computer vision · Personal color analysis · Jakarta
Smart mirrors that read skin tone and features, find each visitor’s season, try shades on live, and recommend the products that fit.
Brands we’ve worked with
What’s Included
12-Season Color Analysis
The camera reads skin tone, undertone and contrast and finds each visitor’s season.
Smart Mirror & Live Try-on
Shades appear on the face in real time, so people see the match before they buy.
Face & Outfit Reading
Read outfit colour too, and match lips, makeup or accessories to the whole look.
Product Mapping
Every palette is linked to your SKUs, managed from a content dashboard.
Take-Home Result
A personal palette card or illustration by QR or print.
Funnel Analytics
Visitors, analyses, try-ons and product picks in one dashboard.
Results from Our Projects
19k+visitorsLaneige
32%engagement rateLaneige
179color analysesLaneige
Personal Color Analysis Booths, Explained
What Is a Personal Color Analysis Booth?
A personal color analysis booth uses a camera and AI to read a visitor’s skin tone, undertone and contrast, then gives them a colour season and the shades that suit them. As a smart mirror it can also try those shades on the face live, which turns a beauty trend into a reason to stop at the counter.
How It Works at a Brand Counter
- Read: the camera finds the face and measures tone and undertone in the booth’s own light.
- Match: the result lands on a season, like the 12-season system Laneige used, and links to products.
- Try on: shades appear on the face in real time, so the visitor sees the match before buying.
- Take home: a palette card or illustration, like Tavi’s personalised lip match and illustration.
Laneige’s 12-season mirror reached 19k+ visitors with a 32% engagement rate.
What Drives the Cost
The number of mirrors and days, custom hardware or a standard screen, how many products and shades need mapping, whether you want live try-on, the take-home format, the on-site crew, and the data you want at the end.
Light, Consent and Data
Colour analysis depends on light, so we calibrate on the real counter before launch. Faces are personal data under Indonesia’s Personal Data Protection Law: visitors agree on screen first and face images aren’t kept longer than needed.
Looking for other booths? See AI photo booths or the AI skin analyzer.
Why rekursiv for Personal Color Analysis
Built in-House, End to End
Camera, model, software, kiosk and content from one team, so nothing is lost between vendors.
Tested in Real Light
We calibrate on the actual floor, lighting and crowd before the event opens.
Run by Our Own Crew
Our team sets up, operates and fixes it on site.
Data You Can Report
Every pass, stop and result is counted for the brand team.
Industries: Makeup & beautySkincareFashion & accessoriesBeauty retailMalls & events
How We Work
- 01Ask what the brand needs people to feel, learn or do.Brief & mechanic
- 02Prototype the interaction small and fast, then test it with real people.Working prototype
- 03Build hardware, software and content in-house.Hardware & software
- 04Run on site with our own crew, with live data.Live on site
- 05Report what happened, with numbers from the dashboard.Data report
Projects
Frequently Asked Questions
What is personal color analysis?
A way of finding the colours that suit someone based on their skin tone, undertone and contrast, often grouped into seasons such as the 12-season system.
Can AI do personal color analysis accurately?
Yes, when the light is controlled. We calibrate each mirror on site and test it with real visitors before the event opens.
What is a smart mirror?
A screen with a camera that works like a mirror and adds digital layers, such as shades tried on live or a result card.
Can it recommend our products?
Yes. Each palette is mapped to your SKUs, and the mapping can be changed from a dashboard.
Does it work for fashion, not only makeup?
Yes. The booth can read outfit colour as well as skin tone and match accessories or clothing.
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