A phygital stamp rally: a real stamp, straight onto the phone.
Brand activation · Phygital stamp rally · Jakarta
Visitors press a branded stamp onto their phone screen at each spot. Missions unlock, rewards are claimed, and every step becomes data, with no paper cards to print.
What’s Included
Branded Physical Stamps
Custom stamps for each booth or zone, pressed straight onto the visitor's phone screen.
Mission Flow & Rules
The order of spots, required stamps, time windows and how the rally ends.
Rewards & Redemption
Rewards unlock when missions are complete, claimed at a counter or a machine.
No App to Download
It runs in the phone's browser from a QR code, so anyone can join in seconds.
Live Event Dashboard
Participants, stamps per spot, completion and rewards claimed, as it happens.
On-Site Crew & Report
Our crew runs the rally on site and hands over one report at the end.
Results from Our Projects
29.7kstamp submissionsSamsung
0paper cards to printMagic Stamp
1event report, from first stamp to rewardSamsung
Phygital Stamp Rallies, Explained
What Is a Phygital Stamp Rally?
A phygital stamp rally is a stamp rally where the stamp is physical but the card is digital. Visitors press a branded stamp onto their phone screen at each booth or zone, and the stamp is recorded on the phone. When they collect enough stamps, a reward unlocks. It keeps the fun of stamping while removing paper cards and adding data.
Why Brands Use It
- More visits per booth: missions lead people through every zone, not just the first one.
- No printing, no lost cards: everything lives on the phone.
- Real data: how many people joined, which spots they visited, who finished and who claimed a reward.
- Proof it works: Samsung's Galaxy Experience Zone collected 29.7k stamp submissions with this mechanic.
How It Works
Visitors scan a QR code to join in the phone's browser, with no app to install. At each spot, a crew member or the visitor presses the stamp on the screen. The system recognises the stamp, adds it to the visitor's card and unlocks the next mission. Rewards are claimed at a counter or a redemption machine.
What Drives the Cost
The number of spots and stamps, custom stamp design, how complex the missions are, rewards and redemption, the number of event days, the crew, and the report you need. Magic Stamp, our own tool, keeps setup fast.
Why rekursiv. for Stamp Rallies
Our Own Tool
Magic Stamp is built in-house, so the mechanic can be adapted to your event.
Proven at Scale
29.7k submissions at Samsung's experience zone.
Physical and Digital Together
Stamps, web app, rewards and redemption machines from one team.
Data from Day One
A live dashboard during the event and one report after it.
Industries: Telco & devicesExhibitions & exposMalls & retailFestivals & concertsCorporate events
How We Work
- 01Ask what the brand needs people to feel, learn or do.Brief & mechanic
- 02Prototype the mechanic small and fast, then test it with real people.Working prototype
- 03Build hardware, software and content in-house.Hardware & software
- 04Run on site with our own crew, with live data.Live on site
- 05Report what happened, with numbers from the dashboard.Data report
Projects
From paper stamps to phygitalPhygital Stamp Rally▶︎ Video
Samsung29.7k submissions
Play to win your rewardGelas Keberuntungan: Play, Then Redeem Your Reward▶︎ Video
Live events
Crack the secret codeThe Vault, a Smart Reward Machine▶︎ Video
Live events~75% participation rate
Loyalty that feels like a gameO2O Gamification & Loyalty▶︎ Video
Loyalty platformFrequently Asked Questions
What is a phygital stamp rally?
A stamp rally where visitors press a physical, branded stamp onto their phone screen at each spot. The stamps are collected on the phone, missions unlock in order, and rewards are claimed at the end, without paper cards.
Do visitors need to install an app?
No. They join by scanning a QR code and the rally runs in the phone's browser.
How does the stamp work on a phone screen?
Each stamp has a unique pattern the screen can read when it touches the glass. The system checks it and records it on the visitor's card.
How many spots can a rally have?
As many as the event needs, from a few booths to a whole exhibition. We design the route so people move through every zone.
What data do we get?
Participants, stamps per spot, completion rates and rewards claimed, live during the event and in a final report.
Can it work with a redemption machine?
Yes. Rewards can be claimed at a counter or from a redemption machine that we also build.
Read More
GamificationPhygital Stamp Rallies: How to Run Event Missions You Can MeasureHow a phygital stamp rally works, when it beats paper cards, how to design missions, and what you can measure. With the Samsung Galaxy case (29.7k submissions).
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