AR & games · Web AR · Jakarta
Web AR that runs in the browser, no app to download.
AR filters, AR on packaging, hunts and portals that open from a QR code or a link, and give people a reason to come back.
Brands we’ve worked with
What’s Included
Web AR Filters
Branded face and world filters that open in the phone’s browser.
AR on Packaging
Scan the pack and a character, a game or a story comes to life.
AR Hunts & Portals
Find objects around a venue, or walk into a branded world.
AR Games
Short, replayable games that live on top of the camera view.
Points & Leaderboards
Rewards and rankings that bring people back.
Analytics
Players, sessions, shares and scans, measured from day one.
Results from Our Projects
538kplayersIndomilk Kids × Pokémon
2.13Mwebsite viewsIndomilk Kids × Pokémon
5m 55saverage sessionCatch The Ghost
67%share rateNTMY quiz
Web AR, Explained
What Is Web AR?
Web AR is augmented reality that runs in the phone’s browser. People scan a QR code or open a link and the camera starts, with no app to install. That removes the biggest drop-off of app-based AR: the download.
Where It Works Best
- On packaging: scan the pack to play, like Indomilk Kids × Pokémon with 538k players and 2.13M website views.
- In a venue: an AR hunt or a portal, like Catch The Ghost with an average session of 5m 55s.
- On social: branded filters and quizzes people share, like the NTMY quiz with a 67% share rate.
What Drives the Cost
The kind of AR (filter, tracking a pack, a world portal), the 3D content and animation, game mechanics and rewards, the number of markets and the analytics you need. We scope it after a short call.
Will It Work on Every Phone?
Web AR runs on most modern phones in Indonesia. We test on a range of mid-range Android phones and iPhones, and give older phones a simpler fallback.
Why rekursiv. for Web AR
No App to Download
Everything runs in the mobile browser, from a QR code or a link.
Made for Real Phones
Tested on the mid-range phones most people in Indonesia use.
Built Around the Product
Mechanics that bring people back to the pack or the store.
Live Numbers
Players, sessions and redemptions on a dashboard.
Industries: FMCG & packagingAutomotiveTelcoMuseums & attractionsRetail & loyalty
How We Work
- 01Ask what the brand needs people to feel, learn or do.Brief & mechanic
- 02Prototype the interaction small and fast, then test it with real people.Working prototype
- 03Build hardware, software and content in-house.Hardware & software
- 04Run on site with our own crew, with live data.Live on site
- 05Report what happened, with numbers from the dashboard.Data report
Projects
Pokémon on the packPokémon AR Packaging▶︎ Video
Indomilk Kids × Pokémon538k players
Walk into WonderlandAR Portal: Sasa in Wonderland▶︎ Video
Sasa
Make your world sauce-tacularSauce-Tacular: A Looney Tunes Photo Filter
Sasa Sambal × Looney Tunes
Catch the ghostCatch The Ghost: An AR Hunt for an Exhibition
Museum of Toys · Gaspack5m 55s session duration
Catch every Sasa packSantan Hunter: A Pixel-Art Catching Game
Sasa Santan
Become Agent X1Agent X1: A Spy-Mission Web Game for the New BMW X1
BMW
A quiz for a rebrandAn Interactive Quiz for a Rebrand
NTMY2m 59s session durationFrequently Asked Questions
What is web AR?
Augmented reality that runs in the phone’s browser. People scan a QR code or open a link, and the camera starts with no app to install.
Do people need to download an app?
No. Everything runs in the mobile browser.
Does web AR work on Android and iPhone?
Yes, on most modern phones. We test on common mid-range Android phones and iPhones, with a simpler fallback for older ones.
Can AR be printed on our packaging?
Yes. We design the trigger on the pack and track it, like the Indomilk Kids × Pokémon packs.
How much does a web AR project cost?
It depends on the type of AR, the 3D content, game mechanics, rewards and markets. We scope it after a short call.
Can we measure results?
Yes. Players, sessions, shares, scans and redemptions are tracked from day one.
Can you add rewards or a leaderboard?
Yes. Points, prizes and leaderboards are part of many of our AR games.
Can people share it on social media?
Yes. Filters and results can be saved and shared.
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