Branded games people actually keep playing.
AR & games · Game development · Jakarta
rekursiv designs and builds web games, AR games and educational games for brands in Jakarta, playable in the phone browser with no app to download.
Brands we’ve worked with
Games We Build
Branded Web Games
Short, replayable games that open from a link or QR code and run in the phone browser.
AR Games
Scan the pack or the place and play in augmented reality, like capturing Pokémon from a milk carton.
Educational Games
Games that teach a product, a recipe or a habit, with quizzes and progress.
Event & Booth Games
Games on big screens, kiosks and phones at activations, with leaderboards.
Gamified Loyalty
Missions, points and rewards that bring players back week after week.
Rewards & Data Back Office
Codes, prizes, leaderboards and a dashboard of who played and what they won.
Results from Our Projects
538kplayersIndomilk Kids × Pokémon
2m 2saverage sessionIndomilk Kids × Pokémon
5m 55saverage sessionMuseum of Toys · Gaspack
67%share rateNTMY
Branded Game Development, Explained
What Makes a Branded Game Work
People play a branded game because it is fun first and an ad second. The best ones are short enough to finish in a minute, worth replaying, and tied to something real: a product to scan, a reward to win, a mission to complete.
Web Games or App Games?
Most brand games we build run in the phone browser: players open a link or scan a QR code and start in seconds, on Android or iPhone, with nothing to install. When a game needs features only an app can give, we build it as a mobile app instead.
Results from Our Games
- Indomilk Kids × Pokémon: a progress-based AR game where players scan the pack, capture Pokémon and complete weekly missions reached 538k players with an average session of 2m 2s.
- Museum of Toys · Gaspack: an AR game with an average session of 5m 55s.
- NTMY: a shareable web experience with a 67% share rate.
- Sasa Santan Hunter: a retro pixel-art browser game inside an AR portal.
Educational Games
Games are a good way to teach: how a product works, a recipe, a safety rule. We combine short levels, quizzes and progress so people learn while they play, and the brand sees what they learned.
What Drives the Cost
The number of levels and mechanics, art style (2D, pixel art, 3D or AR), rewards and prize logic, leaderboards and data, and how long the game runs. We scope each game after a short call.
How We Work
- 01Goal what the brand needs players to do: buy, learn, share or come back.Game brief
- 02Mechanic a small playable prototype, tested with real players.Playable prototype
- 03Build art, game and the back office for rewards and data, in-house.Finished game
- 04Launch on the web, in store or at the event, with QA on real phones.Live
- 05Measure players, session time, shares and redemptions.Player data
Projects
Pokémon on the packPokémon AR Packaging▶︎ Video
Indomilk Kids × Pokémon538k players
Catch the ghostCatch The Ghost: An AR Hunt for an Exhibition▶︎ Video
Museum of Toys · Gaspack5m 55s session duration
Walk into WonderlandAR Portal: Sasa in Wonderland▶︎ Video
Sasa
A quiz for a rebrandAn Interactive Quiz for a Rebrand
NTMY2m 59s session duration
Become Agent X1Agent X1: A Spy-Mission Web Game for the New BMW X1
BMW
Loyalty that feels like a gameO2O Gamification & Loyalty▶︎ Video
Loyalty platformFrequently Asked Questions
Do you build games for brands?
Yes. We design and build branded web games, AR games, educational games and event games in Jakarta, for brands such as Indomilk, Sasa and BMW.
Do players need to download an app?
Usually not. Most of our games run in the phone browser from a link or QR code, on Android and iPhone. We build an app only when the game truly needs one.
Can you build educational games?
Yes. We build games that teach a product, a recipe or a habit, with short levels, quizzes and progress tracking.
Can the game give out prizes?
Yes. We build the reward logic, unique codes, leaderboards and a dashboard of players and winners.
How much does a branded game cost?
It depends on the mechanics, art style, rewards, data and how long it runs. We scope each game after a short call.
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